SALT Lending

Leverage blockchain assets to secure cash loans.

Secure Cash Loans, Via Crypto

SALT lets you leverage your blockchain assets to secure cash loans. They make it easy to get money without having to sell your favorite investment. SALT Lending’s mission is to empower everyday people to harness the financial power of their cryptocurrency blockchain-backed loans, today.

Project Goals

  • Branding & Identity
  • UX & Interactive Design
  • Blockchain Technology Consulting
  • Blockchain Development
SALT Lending is building the first global and agnostic utility for cryptocurrency and digital asset holders.
Smart contract and multi-signature architecture allows the platform to operate securely an automatically.

The SALT Lending Brand

The sea of crypto-liquidity is SALT Lending. The mineral and elemental brand of SALT harkens to the history of stored value, exchange, and preservation.

Complimentary design elements, such as the colorful waves, represent the cryptocurreny liquidity realized with the SALT Lending technology and product. The delta “A” has become the flagship mark and unmistakable market symbol.

Process & Solution

We worked closely with the SALT team to produce a product plan and offering that resonated equally with their vastly different users and stakeholders. Using SALT’s core values and detailed personas for their users, we found an identity that was equally exciting as it is astute and functional. Knowing that institutional lenders would not need as robust an experience as borrowers, we poured into the UX for these cryptocurrency users, which in turn incentivized lenders to bring their cash power to the business.

Brand Colors

These colors have been specially selected for use with promotional and auxiliary materials. It was important that the SALT platform felt friendly and approachable, so the green and blue colors were selected to emphasize this effort. The salmon color was also selected for its strong contrast with the other two colors, while also representing the soft color of Himalayan sea salt.

SALT Green

CMYK 50, 0, 64, 0
RGB 133, 200, 132
CMYK 85C884


CMYK 62, 2, 0, 29
RGB 64, 178, 181

SALT Salmon

CMYK 0, 35, 51, 11
RGB 227, 147, 111
CMYK 54769E

UX & Interactive Design

Working closely with SALT Lending, using our technology and product research teams, we designed a low friction user experience that allowed borrowers to understand the entire loan process step by step. The SALT Lending platform and user experience is designed for intuitive loan management. Members can collateralize their blockchain assets, manage repayments, and monitor activity in one easy to use, secure application.

Research & Inspiration

We let the brand styles drive the aesthetic appearance of SALT’s user interface, while looking to modern lending products for on-boarding and loan interaction for user experience needs.