Branding the Future of Gaming:
- Brand Strategy
- Brand Design
- Product Strategy
- Copy Writing
- UX & Interactive Design
- DAPP Prototype Development
The Equiti Brand
The brand we were creating needed to speak both to gamers and cryptocurrency enthusiasts alike. Both groups embrace the future of technology and are early adopters. To align with these characteristics, we created a spaceman character for the brand.
This spaceman is moving forward through space, representing Equiti as a future-looking company in both the cryptocurrency and gaming sectors. We chose to show the character holding a flag, symbolizing that Equiti is the flag bearer for innovation in both of these areas.
We wanted to create a color scheme for the brand that resonated with the technology itself. For this we chose a red to orange gradient that would be eye-catching in marketing materials but would also work well in user interface designs. This, combined with a rich shade of purple helped to bring the Equiti brand to life.
Implementing the Brand
The Equiti platform uses a native ERC20 token as an on-platform currency. One specific challenge with this brand was creating a token icon that could be used on the platform and represented on external sites like asset exchanges.
Functional Interface Design
The Ideas By Nature design team created a functional prototype where users could buy, sell, and trade their digital game assets on a variety of different devices.